IX Genesis; A brand identity entirely designed and rendered in house, an open source branding project for my own practice.

The genesis of my brand identity drew inspiration from a diverse array of sources, with a significant nod to the minimalist elegance, rich tones, intricate textures, and glossy surfaces championed by James Perse. Embracing this aesthetic ethos, I embarked on creating a collection of open-source mockups using Blender, designed to empower users to seamlessly incorporate their own branding. This endeavor reflects my belief that the evolution of mockups lies in the realm of 3D. By venturing into 3D mockups, we unlock a new dimension of design customization for brands, offering designers an exciting opportunity to showcase their creative prowess.

The dilemma surrounding IdeatorX Studio lies in determining its trajectory—whether to nurture its growth as a studio, remain independent, or, intriguingly, explore opportunities with leading companies. Branding the studio as such might create a misconception about the breadth of offerings; in reality, IdeatorX Studio is a solo endeavor, a reflection of my personal practice with a modest set of capabilities within extended timelines. Over time, efforts have been made to minimize the prominence of branding, as the aim is to preserve the essence of a personal touch—conveying that IdeatorX Studio is, at its core, an extension of me and my individual capabilities."