Lucid Dreamer. Automotive ad campaign, inspired by the aurora borealis, internal R&D project, automotive and scene design.
This scene boasts elegant simplicity, featuring three distinct planes. The first, a reflective surface beneath the car, adds a touch of realism. The second plane showcases a captivating starry night, skillfully superimposed at a 35-degree angle, imparting a celestial ambiance. The third plane, portraying the aurora, weaves through the scene with intricate textures mirroring the mesmerizing patterns of the aurora borealis. Amidst this artistic composition, the car model, a complex and detailed element borrowed from Swift Solar, stands as the sole intricate feature, elevating the overall visual allure of the scene.
The scene gains a heightened sense of realism, accentuated by the nuanced inclusion of a mountainous backdrop that skillfully disrupts the seamless transition between the horizon and the sky. This portrayal, set against the backdrop of a frozen lake, is further enhanced by the strategic use of a textured black mountain plane, effectively introducing a captivating element that not only adds lifelike depth but also ensures a more accurate representation
Lucid Dreamer
Date: November 2023
Timeline: > 1 Week
Project Description
The Lucid Dreamer stands as an internal Research and Development (R&D) initiative that delves into automotive design, scene composition, and color grading. Its purpose is to present the Lucid Air within the enchanting backdrop of a dreamy aurora scenario, creating a captivating showcase of design innovation and atmospheric aesthetics.
R&D Goal
The primary objective of this project was to align my creative output more closely with my personal aesthetic preferences. Bridging the divide between one's craftsmanship and individual taste is a common challenge, and the focus here was on refining my skills in composition. The overarching aim was to elevate the quality of my portfolio by translating my unique vision and taste into tangible, visually compelling works.
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