I worked with Ali Group to design their commercial brand identity. The brief was too create a minimalist, modern and elegant brand identity and brand language for the new company.
Impact
Ali Group commercial is now out in the world helping the company establish itself as a serious player in the land assembly and commercial real estate market segments.
Working with Ali Group commercial was a breeze. Michael Peraya the COO already loved my style and sense of design and let me run free with the project. This allowed me to go the extra mile and develop in house mockups and a plethora of digital assets for the firm.
The style I was trying to evoke for the brand was a cross over between Chanel and Avison Young. The style of which is high end, elegant and reserved. I tried to aim to make the firm look highly professional and established, even though it is a brand new firm, with a small team. Building trust through marketing was an essential component of the project.
Ali Group Commercial
Date: 08/012023
Client: Ali Group
Timeline: 2 Months
Project Description
I worked with the Ali Group team to develop the Ali Group commercial brand identity. The brief was to create an elegant brand that evoked legacy and expertise.
My Role
Ali Group Commercial hired IdeatorX studio to develop this brand identity kit. IdeatorX studio is the name of my professional practice. I worked directly with the team as the sole designer on this project.
Contributors
Leo Felix
Imran Ali
Michael Peraya
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