Solesavy approach latecheckout as the leading web3 design agency in 2022 to develop the SS4 NFT drop from top to bottom. My role was to bring the NFT to life with art direction and 3D animation.

My role with Solesavy was lead and solo 3D generalist on the project, leading the project from creative direction through to the final 3D animation and audio design.

We experimented with a plethora of different NFT designs, using red as the motif I created several different potential designs, all we’re rejected I need to change gears..

SS4 Material - Glass transition with laser light.

I had a breakthrough idea. What if the shoe was at the center of a cathedral, and made of gold. The digital holy grail!

This represents the late beta version of the SS4 NFT Design. In the final iteration, I revisited the environment lighting and refined the details of the shoe. Despite undergoing a comprehensive overhaul, the final NFT encapsulates much of the original essence.

Regrettably, the final iteration omitted the concept of the camera reversing out of the shot. Inspired by Inception, this element added an extra layer of mind-bending fun to the animation.

Here you can get a sense of the cathedral design I had an urge at the time to upgrade this design with something more grand.

This decision led me to embark on the challenging task of modeling St. Peter's Basilica as the environment for showcasing the sneaker. This endeavor, though not without its difficulties, spanned several weeks as I meticulously crafted a minimalist version of the cathedral. Below, you'll find some development images depicting the progress.

The shoe was a sculptural work. I had to modify the design countless times as the shoe evolved in manufacturing and design.

Impact

Putting it all together. The final NFT is an exciting first entrance into the space for my practice and overall a well-received work.

LC dedicated months to perfecting this project. While I was content with my personal contributions, there was a tinge of disappointment in the overall launch. Looking back, both teams realized that we didn't generate enough anticipation for the shoe in the months leading up to the launch. As a result, the unveiling lacked the anticipated excitement and impact.

Media

SS4 NFT

Date: April 2022

Client: Solesavy

Timeline: 4 Months

Project Description

Collaborating with Solesavy, we pioneered a groundbreaking NFT sneaker drop. The unique concept involved purchasing the NFT as a token, unlocking a corresponding pair of physical sneakers. In partnership with Dejan Pralica, we meticulously modeled the SS4 and crafted an exhilarating NFT video.

My Role

In this project, I assumed the pivotal roles of Lead 3D Artist and Lead Product Designer. This encompassed taking the lead in artistic direction, modeling both the shoe and environment, creating scenes, handling animation, texture creation, post-production, and audio design. Additionally, I provided consultation on web design.

Contributors

Leo Felix

Late Checkout Staff

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