The unbearable weight of massive talent
Just kidding… or am I?
Career
Nomad product & motion design - OUTLIER©
April 2023 - Today
Peak Mortgages - Ongoing, complete website overhaul and rebrand for Peak, one of Canada’s leading boutique brokers with over 3B+ In mortgages funded since 2019. 30-Page website, with complex animations, inspiring and motivating copy, and industry standard or above quality.
Ankar AV | Experts - Complete website revamp and visual rebrand for Ankar AV, 20-Page website with complex graphics, beautiful matrix themed visuals, and emotive copy. Completed July 2024.
Caviar - I've been working directly with Alex Banaga the founder of Caviar to create outstanding brand visuals and unique and exciting hero animations for global brands.
- Spotify HR: CGI visuals for an upcoming product release. Under NDA!
- Patlytics: Developed unique "Matrix themed" visuals for the Patlytics Team. Patlytics is an AI tool for patent search and identification, Caviar & IdeatorX worked together to develop the right visuals to bring the clients vision to life.
- Pillar: Developed a unique one of a kind Hero animation for Pillar. The idea was to bring the software to life in a 3D space, mixing 2D elements with relevant 3D objects to create a unique and high conversion experience.
Dreamcast - 3D Artist, Lead Web Designer, Graphic Design & Marketing - Developing thousands of updated product visuals, creating incredibly high conversion luxury website designs, site wide design and usability updates, working directly with web developers for deployment and oversight. Additionally creating digital marketing assets such as newsletters, social media posts and critical assets for consumers and industry. Finally, overseeing and enabling expansion into retail, new product segments and new price segments by streamlining the product to market pipeline across our DTC pipeline.
2023 -
Fior Digital - Developed motion design visuals, unique art, and brand assets. Integrated UIX research and motion graphics into the new web experience.
Ali Group - Researched and developed a new brand identity. Used CGI and ML to create unique branded assets. Advised on web and graphic design.
Dominion Law - Developed a new brand identity and web experience using ML, product research and in person design consultations.
Lead CGI artist special projects - Swift Solar MIT
September 2022 - April 2023
I worked directly with the CEO Joel Jean to create over 145 unique digital art assets for Swift Solar to use in their official pitch deck; Which led Swift Solar to acquire several million dollars in funding from the DOD. (U.S Department of Defense.)
Lead motion designer & product designer - Latecheckout
Developed motion design experiences for Web3 applications. For companies including Warner Media, Atlantic Records, Spinnin’ Records and Sole Savy.
I worked directly with the Weight Watchers team to research, coauthor, and develop a new approach to rewards. Fostering the creation of “Roles” and “Virtual Workshops.”
Contributed to the design of websites at Solesavy, Atlantic Benelux Records, and Latecheckout Studio.
November 2021 - September 2022
COOP - Web designer & graphic artist - Simbi Foundation
January 2020 - April 2020
Led the development of a new brand identity for the foundation. Led the creation and development of the updated website experience. Worked with developers & stakeholders to build and launch the flagship website.
Skills
Design: Rapid Prototyping - UI Graphics - Concept Sketches - User flows - Wireframes - Mockups - Strategy and Vision - Competitive Analysis - ML integration.
CGI: Modelling - UV Mapping - Motion Design - Scene Design - Lighting - Rigging - Animation - Compiling - Rendering.
Collaboration: Experience working with teams, collaborating with leaders, and working independently. I love collaborating on product R&D, conducting whiteboards, and brainstorming.
Tech Stack
Blender
Unreal Engine
Figma
Midjourney
Adobe
Relume
Education
Bachelor of Interaction Design (BDES) major in UI minor in 3D animation. Emily Carr University 2022.
Core Values
Growth Happens When You Do The Things You're Not Qualified To Do.
I never started as a qualified 3D artist, animator, or graphic designer. Yet, I found myself being recruited for these roles globally. It wasn't by succumbing to the fear of being an imposter, but rather by embracing it, pushing my own professional boundaries, and committing to learning and practicing, that I became qualified to excel in these fields.
Curiosity is Professional Rocket Fuel.
Upon encountering a competitor, the instinctive response might be fear—feeling that their work surpasses mine, and the worry that they might outshine me. However, over time, this natural fear has transformed into an insatiable curiosity. When I come across a competitor's work that sparks inspiration, my immediate questions are, "How did they achieve that?" and "How could I do it too?" Embracing curiosity has become my professional rocket fuel.
The pie isn’t shrinking, its getting bigger and bigger.
Negative thoughts and emotions can become self-reinforcing, trapping us in despair and hopelessness. The key to progress in our lives and careers lies in focusing on the positive aspects. It involves celebrating our victories, cheering on our teams and families, and offering support to one another. I strive to be a cheerleader, a supporter, an optimist, and a team leader to contribute to a more positive and uplifting environment.
Media Appearances
Leading the way
Notable Mentions
Featured on Hypebeast for work with Solesavy on the SS4 NFT. 2022.
Featured on the WOO podcast. November 2023.
Twitter mention from Harley Finkelstein COO Shopify for the SoleSavy SS4 NFT.
Instagram mention from Chicago Don C for - SoleSavy SS4 NFT.
Instagram mention from Divine Bars for - SoleSavy SS4 NFT.
Twitter Mention from Brian Garret for - SoleSavy SS4 NFT.
Speaker at the BCTechsummit 2018 for Wearable Technology
Designations & Awards
BDES | Product Design Major | Emily Carr University of Art and Design.
AWARD WINNER & SPEAKER 2017 BC TECH SUMMIT.
WINNER FOUNDATION AWARD 2018. EMILY CARR.
UIX DESIGN BOOTCAMP - 2018 - IDEO.
UX DESIGN BOOTCAMP - 2019 - BRAINSTATION.